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Sustainable choices, clearly explained.

Frogwise helps families understand what is genuinely sustainable — from parenting and everyday living to products and businesses. We show the evidence, the trade-offs, and why each recommendation earns its place.

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A reason behind every recommendation

We look at materials, durability, repair, waste, energy, labour, transparency, and real-life usefulness — clear criteria and honest trade-offs.

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Genitorialità

Cos'è il Lotus Birth? Un inizio dolce oltre il cordone

Cos'è il Lotus Birth? Il Lotus birth — chiamato anche non recisione del cordone ombelicale — è la pratica di lasciare il cordone ombelicale non reciso dopo il parto, consentendo al bambino di rimanere attaccato alla placenta finché il cordone non si stacca naturalmente…

Lettura di 7 min · Mag 2025

Vita sostenibile

Materassi realizzati in materiali naturali

Most mattresses sold today are petrochemical foam. Here is what the evidence says about emissions, heat, durability and end of life — and three makers working entirely in plant and animal fibre.

11 min read · Ago 2026

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Cibo e bevande

Every type of sugar, and what it does in your body

A complete guide to the sugars in our food: how each one is built, how the body breaks it down, the health problems linked to each, and the rare cases where sugar genuinely helps.

14 min read · Oct 2026

Cibo e bevande

Every sweetener, rated: from aspartame to allulose

A consumer and maker's guide to every sweetener sold in Europe and the US: what it is made from, how the body handles it, what the latest research says, and a clear good, careful or avoid rating.

16 min read · Oct 2026

Cibo e bevande

Sweet without sugar: dates, fruit, roots and spices

Dates, figs, bananas, apples, sweet potato, carrots, carob, malt, amazake, cinnamon and vanilla: how whole foods deliver sweetness with fibre, minerals and polyphenols, and how to cook with them.

10 min read · Oct 2026

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