Mission & funding
An independent knowledge platform for wiser everyday choices.
Frogwise is a non-profit publishing project. We publish guides, reviews, and research on parenting, sustainable living, food, and the small decisions that shape a household's impact. Everything is assessed against a published framework — so you can see the reasoning, not just the recommendation.
What we are building
A trusted, reader-supported space for practical sustainability. Not perfection, not shopping-as-identity — just honest questions, evidence, and clear action. We want to make it easier to choose well and to understand why that choice matters.
Five pillars
01
Transparent methodology
Every guide and assessment is published against a clear framework — the Frogwise Standard — so readers can see the reasoning, not just the verdict.
02
Open research
We look into materials, supply chains, health claims and environmental trade-offs, then share the sources, dead ends and caveats.
03
Practical education
Sustainability is confusing on purpose. We translate it into real decisions: what to buy, how to use it, what to avoid, and why.
04
Community intelligence
Readers can submit ideas, products, businesses and experiences. The best ones become research, articles, or entries in the directory.
05
A living lens
Decarbonisation, circular packaging, responsible supply chains and local action are the editorial questions we keep asking across every topic.
How funding is structured
The platform is supported by a mix of non-profit grants, reader contributions, and mission-aligned partnerships. We do not take sponsored placements, affiliate commissions, or paid listings. Funding is used for research, writing, tools, events, and the open methods behind the Frogwise Standard.
What we need from partners
We are looking for funders, institutions, and collaborators who want to support independent, transparent sustainability publishing. In return we offer a published methodology, open data where possible, and a growing community that values evidence over marketing.