general
The Frogwise Standard
How we decide what to recommend
Frogwise Editorial · 6 min read · Reviewed 2026-08-01
Most review sites tell you what to buy. Very few tell you why, or what they weighed against what.
The Frogwise Standard is our attempt to make that reasoning visible. Every product and every business we assess is scored across seven criteria, each from 0 to 10.
Health
What the thing is made from, what it emits, and what is known about exposure over time. We favour materials with published emissions testing.
Environmental impact
Raw materials, manufacturing energy, transport, and end of life. We look for measured data, not intentions.
Durability
How long it stays useful in ordinary family conditions. Warranty length is evidence, not proof.
Repairability
Are spare parts sold? Can it be opened without destroying it? Is there documentation?
Ethics
Labour conditions, supplier relationships, and how a company behaves when nobody is watching.
Transparency
How much a company publishes without being asked. Silence scores badly.
Value for money
Cost across the expected life of the thing, not the price on the shelf.
We publish the score, the notes behind it, and the sources. When we are unsure, we say so. When we get it wrong, we correct it and date the correction.
Frequently asked
- Do brands pay to be assessed?
- No. Assessment is never paid for, and sponsorship is labelled wherever it appears.
- How often are scores reviewed?
- At least annually, and immediately when a product changes materially.
- standard
- methodology
- trust
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